There’s An App For That

There seems to be an app for everything these days. In light of a recent survey, perhaps news organizations should start thinking about mobile apps.

The survey, conducted by the Pew Internet and Nielson, studied cellphone users’ app habits. They found that about 43 percent of cellphone users have an app on their device, but only about 29 percent actually use them. However, this may change. The ever-growing market for smart phones is sure to increase app usage. So, journalists…jump on the bandwagon!

Photo Credit - thefrisky.com

It’s simply a fact..young people like apps. According to the survey, about 47 percent of 18 to 29 year old said they’ve downloaded an app, compared to 39 percent of 30 to 49 years. The 50-plus group brings in a measly 14 percent. For news organizations looking to reach out to young customers, apps are perfect. The survey also found something very interesting – young people have taken to giving mobile donations. For nonprofit news organizations like ProPublica, this is the perfect combination. Young people plus apps equals money!
Another interesting fact about apps is people who use them tend to get their news online. According to the survey, 90 percent of app users consume news online, compared to 75 percent of non-app users. That is a HUGE percentage! Apps will not only draw in money, but will draw in an audience. By having a mobile application, a news organization can keep constant contact with their audience.
Some news organizations already have apps. For instance, CNN and USA Today both have applications. Unfortunately, news apps aren’t nearly as popular as game apps, but they are managing to make it onto the scene. The most popular apps, such as Facebook take a whopping 42 percent of users. If you look a little further down on the popularity scale, news apps start appearing – nine percent of users said they used the CNN app in the past month, 8 percent USA Today and 7 percent New York Times. For being fairly new to the app scene, these number aren’t too bad!
Apps need to be quick and concise. The survey found that people who use their apps daily only do so for less than 30 minutes. This is where journalists’ skills to catch an audience’s attention will come in very hand. With people only spending so little time on an app, a good headline or lead is extremely important to draw them in.
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