Posts Tagged ‘ social media ’

The Journalism Social Network

In light of the new hit movie, The Social Network, it seems appropriate to write a post on the infamous social network – Facebook. How does journalism relate to Facebook? Well, there are plenty of ways a journalist can use Facebook as a tool.

To start, Facebook is a great way to find contacts. For example, say a journalist is covering the health industry and adds 20 of his contacts to Facebook. By looking at his friends, the journalist may be able to find other contacts that he wouldn’t otherwise have met. Now, obviously a journalist has to be careful about adding “whistle blowers” or anonymous sources. These people can give false leads and information that will risk a journalist’s credibility. But, most of the time Facebook is a very useful tool.

Secondly, Facebook is a great source of special interest groups. Previously, journalists looked to large ‘official’ organizations to comment on a story.  Now, a journalist can get a further perspective from groups that are using social networking platforms. This is particularly important as stories are increasingly pushed by people from these niche groups.

A third way to use Facebook is as a news source itself via the feed of friends’ status updates. This can be more miss than hit, but there’s always the chance someone will mention something newsworthy, or even post newsworthy images. Either way, having friends on Facebook will improve a journalist’s relationship with contacts by showing an interest in others’ lives.

Finally, a journalist can set up his own group on Facebook. This can provide a useful organizational and distribution tool for stories. A journalist can seek help on a story, and get others to give their perspective on an issue. The group is like a community that can feed into the news agenda of the site, suggest ideas, leads and treatments. As journalists become increasingly stretched, being able to tap into support networks like these is becoming increasingly important.

Adapting to Facebook will be easy for young journalists, since so many of them have practically grown up with social networks. College students are perhaps one of the most connected groups of people, which is important for those entering the field of journalism.